Home

Analytics

What Retrieval-Augmented Generation (RAG) Means for Your Search Strategy

Search is evolving quickly, and it can be tough to keep up. Tools like AI Overviews on Google, Bing Copilot, and ChatGPT search integrations are changing how people look for information. Many in the search marketing field do not fully understand the technology behind these tools. A recent survey on Knowledge-Oriented Retrieval-Augmented Generation highlights one of the most important changes:…

Editorial picks